Lawrence Hirson is an accomplished entrepreneur and senior manager with nearly five decades of experience in capital formation, product and corporate development, sales and marketing, and shareholder value creation. Since 2010, he has served CEO of The WATB Group, which offers consultative management expertise to businesses seeking accelerated growth. In this capacity, he currently serves as an advisor to the board of Indi.com, as well as a number of other privately-held companies. He is also manager of WATB ISA, LLC, which makes select investments in public and private companies, including Eastside Distilling. Since 2008, he has also served as chairman of H&L Russel, Ltd, a UK-based product innovator and distributor of storage and houseware products to UK hospitality chains. In 2000, he co-founded Protect-A-Bed, a worldwide leader in mattress protection, where in eight years as president grew annual revenues to $60 million. He previously served as president of Granton Marketing in conjunction with DS Max, a direct marketing firm with more than 100 offices and 4,000 salespeople in South Africa. Earlier in his career, he was founder and president of Supreme Car & Truck Hire, an industry innovator based in South Africa, as well as was founder and president of Superformance, a franchised auto repair chain headquartered in Southern California.