It's Cold Brew Season: Mix Up the Brunch Line Cocktail with HUe-Hue Coffee Rum

The great poet Anonymous once said “Humanity runs on coffee,” and we couldn’t agree more. Coffee is a time-honored tradition that spans cultures, creeds, and borders, bringing friends together and ideas to life. So the question is, how do you take a nearly perfect liquid and highlight its best qualities with the addition of alcohol? Our Master Distiller, Mel Heim took on the task of doing that, fusing high-quality ingredients without over compensating. The resulting marriage is our slightly caffeinated Hue-Hue Cold Brewed Coffee Rum, or, the shortened Hue-Hue (pronounced way-way).

Hue-Hue is built on the foundation of free-trade, single-estate shade grown coffee beans grown at the Finca El Paternal Estate in Huehuetenango, Guatemala and imported to Portland Roasting Company for a signature light roast. Starting off with premium coffee allows for less interference from adjuncts that manipulate taste. This selected coffee is layered with slightly sweet nuances that complement our Puerto-Rican and Jamaican sourced rums.

Look, it’s happy beans.

Look, it’s happy beans.

"Expressive opening notes of low octane alcohol immediately leading to creamy, semi-sweet chocolate and low acidity coffee beans. The rum lingers on the sides of the palate with shy vanilla notes and essences of Demerara sugar."

- Mel Heim, Master Distiller/Blender

First and foremost, Hue-Hue is an expression of high-quality small-batch cold brewed coffee backed by an award-winning blend of silver rums. IT’S ALL ABOUT THE COFFEE. Working closely with Portland Roasting Company allows Heim to harness the expertise of the local coffee gurus who seek and find the best varieties and farms. The nuttiness of the Arabic beans grown at the Finca El Paternal Estate are perfect for capturing rich and smooth complexity through the slow cold-brew process.

Eastside’s commitment to creating a truly unique coffee-forward spirit goes beyond just leaving out flavor and color fillers including but not limited to corn syrup, grain neutral spirit, extracts and additives; but also omitting harmless additions such as cane sugar as sweetener. Coffee spirits do not have to be liqueurs - that’s what’s revolutionary about this spirit. Choosing free-trade single-origin beans means that Eastside is also able to help preserve and nurture jobs for coffee growers in Guatemala. Building sustainable relationships not only serves to further quality and consistency with Hue-Hue, but also generates positive opportunities for global relations.  

The beauty of Hue-Hue translates into the cocktail world perfectly. Eastside worked with local bartenders to develop the Brunch Line Cocktail to showcase the monumentally awesome flavor of Hue-Hue. The bold cold-brew coffee is complemented by the sweetness of maple syrup and bitter earthiness of Italian Averna jiving with a spritz of bubbly water that is perfect for a Saturday or Sunday morning before a big brunch. Part coffee, part digestif and part breakfast (with the egg!), this mix is a weekend delight.

Here's how to make The Brunch Line cocktail.


  • 2 oz Hue-Hue Coffee Rum

  • .75 oz Averna

  • .5 oz maple syrup

  • 1 egg white

  • 3 - 4 oz sparkling water

  • lemon twist

Combine Hue-Hue, Averna, maple syrup, and an egg white in an empty shaker. Shake hard without ice for 25-30 seconds to really froth up the egg white (this is called a dry shake). Toss in a few ice cubes and shake again for 10 - 15 seconds to chill the mix. Strain into a chilled Collins glass filled with ice, and top with sparkling water. If you're fancy you can even replace the sparkle water for Prosecco. Garnish with a lemon twist, and get your day started!