It's Cold Brew Season: Mix Up the Brunch Line Cocktail with HUe-Hue Coffee Rum

The great poet Anonymous once said “Humanity runs on coffee,” and we couldn’t agree more. Coffee is a time-honored tradition that spans cultures, creeds, and borders, bringing friends together and ideas to life. So the question is, how do you take a nearly perfect libation and elevate it to another level? Our Master Distiller, Mel Heim took on the task of crafting a new caffeinated offering, fusing both high-quality ingredients and approachable flavors. The resulting marriage is our Hue Hue (pronounced way-way).

Built on the foundation of free-trade, cold-brew coffee, this single-origin Arabic blend features Portland Roasting Company’s signature blend of beans grown at the Finca El Paternal Estate in Huehuetenango, Guatemala. Starting off with premium coffee allows the slight sweetness of the Demerara sugar and artisan silver rum to add layers of nuance.

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"Expressive opening notes of low octane alcohol immediately leading to creamy, semi-sweet chocolate and low acidity coffee beans. The rum lingers on the sides of the palate with shy vanilla notes and essences of Demerara sugar."

- Mel Heim, Master Distiller

First and foremost, the Hue-Hue is an expression of high-quality coffee backed by award-winning craft rum and sought-after artisanal sugar. Working closely with the Portland Roasting Company allows Heim to harness the expertise of the local coffee gurus in order to find the perfect coffee strain and style to highlight. The nutty smokiness of the Arabic beans grown at the Finca El Paternal Estate develops the rich and smooth complexity through the slow cold-brew process.

Eastside’s commitment to creating a truly unique coffee-forward spirit goes beyond just leaving out the overly-sweetened syrups and additives. Choosing free-trade single-origin beans means that Eastside is able to help preserve and nurture jobs for coffee growers in Guatemala. Building sustainable relationships not only serves to further quality and consistency with Hue-Hue, but also generates positive opportunities for global relations.  

The beauty of Hue-Hue translates into the cocktail world perfectly. Eastside worked with local bartenders to develop their own version of the classic Brunch Line in order to showcase the depth of flavors found in Hue-Hue. With the bold profile of the cold-brew coffee complimented by the sweetness of maple syrup and earth tones of the Italian Averna, the Brunch Line offers the perfect sun-kissed brunch liquid option.

Here's how to make The Brunch Line cocktail.


  • 2 oz Hue-Hue Coffee Rum

  • .75 oz Averna

  • .5 oz maple syrup

  • 1 egg white

  • 3 - 4 oz sparkling water

  • lemon twist

Combine Hue-Hue, Averna, maple syrup, and an egg white in an empty shaker. Shake hard without ice for 25-30 seconds to really froth up the egg white (this is called a dry shake). Then toss in a few ice cubes and shake again for 10 - 15 seconds to chill the mix. Strain into a chilled Collins glass filled with ice, and top with sparkling water. If you're fancy you can even replace Prosecco for the sparkling water. Garnish with a lemon twist, and enjoy!